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SNOCKS in the
media.

SNOCKS in the
media

From idea to brand.

SNOCKS – those were the ones with the socks, right? Yes, that was us. And by now, we are much more than that. It all started in 2016 with the idea of two cousins: socks that really deliver on their promise. Today, SNOCKS is one of the best-known basics brands in Germany – led by Johannes Kliesch and Rehan Choudhry, with 163 employees and 110 million euros in revenue in 2025. And because the brand has grown into more, SNOCKS today belongs to the SNOCKS Group – together with OCEANSAPART, femtis, and Les Lunes.

A few quick facts.

2016

Founded

163

Employees

110 million

Revenue in the year 2025

Johannes & Rehan

Our two CEOs

4 Brands

under one roof

E-Commerce

E-Commerce/Retail/Fashion

Mannheim

Headquarters

Hamburg & Berlin

Second Office

Basics

for women, men, and unisex

From idea to brand.

SNOCKS – those were the ones with the socks, right? Yes, that was us. And by now, we are much more than that. It all started in 2016 with a simple idea from two cousins: socks that truly deliver on their promise – sold through Amazon. Today, SNOCKS is one of Germany’s best-known basics brands. Led by Johannes Kliesch and Rehan Choudhry, with 163 employees and 110 million euros in revenue in 2025. And because the brand has grown into more, SNOCKS is now part of the SNOCKS Group – a house of brands with three other brands: OCEANSAPART, femtis, and Les Lunes.

A few quick facts.

2016

Founded

163

Employees

110 million

Revenue in the year 2025

Johannes & Rehan

Our two CEOs

4 Brands

under one roof

E-Commerce

E-Commerce/Retail/Fashion

Mannheim

Headquarters

Hamburg & Berlin

Second Office

Basics

for women, men, and unisex

Our CEOs.

Since the end of 2023, SNOCKS has been led by a dual leadership: co-founder Johannes Kliesch and co-CEO Rehan Choudhry. Different strengths, same mission – basics that set standards.

Our products.

Whether boxershorts, Brazilian briefs, sneaker socks, or one of our many other basics – they all have a clear SNOCKS look: modern, minimalistic, everyday wearable. Designed in Mannheim.

Our values.

Comfort.

We prioritize comfort in every aspect of our work – from the way we interact with each other to the products we design. The goal: feeling good.

Simplicity.

We simply love it and focus clearly on the essentials. This leaves room for the things that really matter.

Straightforward.

We are direct, honest, and courageous in taking action. That makes us approachable, and everyone on the team and in the SNOCKS community knows where they stand with us. This creates a mix of exciting energy and deep trust. Just go for it, right?

Ready to Use.

Ever thought about doing it differently?
Yes?
Nice!

Our values.

Comfort.

We prioritize comfort in every aspect of our work – from the way we interact with each other to the products we design. The goal: feeling good.

Simplicity.

We simply love it and focus clearly on the essentials. This leaves room for the things that really matter.

Straightforward.

We are direct, honest, and courageous in taking action. That makes us approachable, and everyone on the team and in the SNOCKS community knows where they stand with us. This creates a mix of exciting energy and deep trust. Just go for it, right?

Ready to Use.

Ever thought about doing it differently?
Yes?
Nice!

What we have to say.

What others write about us.

Image material.

You may have already formed an impression of us, but are still missing a picture? We have put together a selection of photos that you are welcome to use for your reporting about SNOCKS. 

To the photos

What we have to say.

What others write about us.