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Social Media Manager (m/f/d) 

Störtebekker

Are you passionate about social media, make data-driven decisions, and love bringing strong ideas to life quickly and reliably? 
Then you’ll feel right at home here.

Our goal:

Scale from 350,000 to 1 million followers - with audience-specific content (especially focusing on short videos), data-driven decisions, and a strong team. If you know how social media growth works, read on.

 

Your mission:

You will develop the content strategy for our new brand direction and put TikTok, YouTube, and Instagram on a growth trajectory. Instead of merely managing what already exists, you will have the freedom to test new formats and lead our team of community managers, video agency, and graphic designers. Perfect for you if you want to build a system from scratch and shape real growth.

 

 

Tasks.

Social Media Ownership: You manage TikTok, Youtube and Instagram, test formats, and optimize for growth.

Growth & Analytics: You analyze content, identify patterns, and consciously drive views and followers.

Pulse of the Community: You are closely connected to our target audience, respond to trends in a flash, and strengthen relationships with humor and an authentic tone.

Creator Relations: You scout suitable on-camera talent and manage agencies & partners.

Your goals.

In the first 3 months:

Strategic direction: You will evaluate our existing setup and work with us to develop a new, future-proof content strategy.

Testing & validation: You will test new content approaches and establish a clear evaluation framework for measuring their success.

Structure & tracking: You will establish comprehensive tracking and optimization processes that allow us to manage content based on data from day 1.

Partner management: You will oversee the community manager, video agency, and graphic designer.

Growth: You will generate the first visible growth momentum across our core channels.

After 12 months:

Scaling: You have grown our channels from 350,000 to 500,000+ followers - with a stable, repeatable growth system based on our new brand direction.

Predictable Social Growth: You stand for data-driven growth: clear KPIs, weekly analyses, and performance-based decisions. You know exactly which formats work and why.

Infrastructure & Channels: You have successfully implemented channel-specific strategies and have the necessary stakeholders firmly under control.

Your qualifications.

Completed degree or vocational training in marketing, communications, business, or a related field.

2-3 years of relevant experience in social media growth with clearly demonstrable results.

Content DNA: You know which formats perform, how algorithms work, and which trends are relevant.

Analytical strength: You always combine creativity with data.

Ownership & Speed: You work independently and in a structured manner, driving projects forward without micromanagement.

Growth Mindset: You want to scale, test, and optimize.

You'll fit in perfectly with us if you …

Moving social media forward independently instead of "managing content".

know exactly how to manage reach, followers, and engagement.

you don't stagnate - you test, optimize, and keep developing.

reliably coordinate relevant stakeholders.

work in a data-driven way and document learnings.

You bring energy, humor, and drive to the team.

We’re not a match if …

You cannot demonstrate any experience in social growth.

You manage social more creatively than analytically.

Your perfectionism is holding you back, and it takes you a long time to actually put discussed topics live.

Deadlines and an extremely fast pace of implementation stress you out.

Community work is a chore for you rather than energizing.

Your benefits.

Flexible working: 
Work from our office in Frankfurt’s Ostend district or in a hybrid setup.

Startup vibes & creative freedom: Take responsibility, contribute your ideas, and take advantage of genuine opportunities for growth.

Teamwork: 
You work closely with an ambitious brand team.

Benefits: 
Wellpass, bike leasing, employee discounts, corporate benefits, after-work events, team events

Feedback & Appreciation: Experience an open feedback culture and genuine appreciation for your commitment.

Your benefits.

Ready to help us break through 1 million followers? Then apply now!

Apply now!

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